Signarama Unveils New Look in ThurstonCounty


Olympia, Wa­­—Over the past two years, Olympia’s Signarama has helped many businesses refresh their brands. It’s time for a role reversal as Signarama unveils its own rebranded look.

“We work with clients all the time to help them rebrand their businesses, including creating new signs, vehicle wraps and other ways to display an impactful brand change,” said Jeff Klingberg, local owner of Signarama in Olympia. “We know how important a company’s image is, which is why we decided to be one of the first Signarama locations in the country to rebrand our store.”

Signarama customers will see a fresh new logo along with a new tagline: “The Way to Grow Your Business,” which replaces “Where the World Goes For Signs.”

Signarama, the world’s largest sign franchise, provides a full range of comprehensive sign and graphic services to both the private and commercial segments of the community. The new tagline is meant to convey the company’s full range of capabilities and to remind customers of the personal attention and custom services Signarama offers.

Since opening, Signarama has been serving the local community with quality products and customer service in a constantly evolving market, offering a full range of comprehensive sign and graphic services, including impactful solutions from digital signs, vehicle wraps, banners, LED signs, to all traditional sign formats.

With brand recognition and local advertising becoming vitally important to small businesses, local entrepreneurs are increasingly relying on Signarama and its trained specialists who understand their unique advertising and marketing needs. Franchisees, like Klingberg, offer personal attention to the business needs of other owners within their communities.

Digital signs and the use of LEDs instead of neon represent some of the latest innovations in the industry. The commercial viability of LED lighting continues to appreciate because of its lower cost, efficiency and environmental benefits, while the digital sign market is expected to reach $13.8 billion in 2017, according to a study by Global Industry Analysts. The U.S. represents the largest regional market in the study.

As a testament to how fast technology is advancing, another innovation creating considerable buzz is 3D printing, which allows for the creation of a three-dimensional solid object of virtually any shape from a digital model. NASA even used the technology recently to produce a rocket engine injector, which successfully passed a series of hot-fire trials.

Signarama is the only sign franchise that offers online design and purchase of signs, banners and more. The e-commerce platform not only enhances the customer experience but allows Signarama owners to remain open for online business 24/7. With state-of-the-art software, equipment, materials and service, Signarama has maintained its position as the industry leader and where local businesses turn for their messaging needs.

As the market leader in a $49 billion industry, Signarama has nearly 900 locations worldwide. The company expects to open 50 more locations through the end of 2013 and have more than 1,200 locations worldwide by the end of 2016.







Signarama to host TAG “FREE-Style” Business Networking Event


Join us and other business professionals at our 29th “FREE-Style” Business Networking Event on Wednesday, September 25th, from 5-7 pm. This month’s event will be hosted by the “TAG Team”: Community Values Magazine, RelyLocal, and Sign-A-Rama. It will be held at Sign-A-Rama in Lacey. Their address is 2633 Willamette Dr. NE, Lacey, WA 98516. This event is surely NOT to be missed!!

TAG | Thurston Advertising Group is a collaborative effort brought to you by 3 “small” businesses to bring other small and large businesses together in a fun and relaxed atmosphere to get to know one another and hopefully be able to eventually do business with them, or just enjoy each other’s company! That’s TAG!

TAG is brought to you by the Community Values Magazine (Lee & Babs Townsend), RelyLocal (Thane Bryenton), and Sign-A-Rama (Jeff Klingberg).

Our hope and goal is to bring our local businesses together to build a stronger community!

Festival Signage

2013 Gas Fest Posters

Lately we’ve been working on a lot of festival related signage at the shop. It must be summertime!

We work diligently with festival planners to design and produce signage that helps attract attention, direct festival go-ers, and display sponsors! We’ve got the ability to produce banners, posters, yard signs, A – Frame signs, and much much more!

Look for our signs at Island Enterprises 2013 Fuel Fest August 23rd from 12-4, Habor Days over Labor Day weekend, and Brats, Brews, & Bands September 13-14!

Stop by or give us a call today and make us your one stop shop for festival signage!

August 2013 Styrenes Gas Fest Banner

Party Ideas


Here at Signarama we aren’t all about business. We love to work on personal projects as well to brighten any party and give your events that little extra something.

This Polaroid photo frame is a creative idea for any party or event! This frame is dry erase safe and so your guests can write messages at weddings or to wish someone a Happy Birthday.

We have also done “red carpet” backdrops, banners, posters, and more!

Give us a call for some ideas today for you next event!


FOP Golf Tournament Tee Signs



Fresh off the printer are these tee signs featured in the Fraternal Order of Police golf tournament over the weekend. There were 23 signs total, each displaying their own sponsor logo. 

Looking for a great way to show off your sponsors at your next festival or event?

Contact us today for a quote!

Sign Wavers


Sign wavers are usually in the shape of an arrow, finger or other eye catching shape. They include a company’s name, logo, and sometimes special deals.  At first, that may not seem like an improvement over a neon sign or a person walking around in a sandwich-shaped billboard, but depending on how theatrical the person waving the sign is… they can attract a lot of business.

Wavers are quickly gaining notoriety in the sign world as a reputable and innovative way to promote a business.

Wade Swormstedt, editor of Signs of the Times, a trade magazine for the sign industry in Cincinnati, Ohio, explains that this is a variation of a technique long used in advertising. “Motion attracts attention,” says Swormstedt, “which is why you will see chasing neon lights, signs that actually rotate, full-wrap transit vehicles and trucks whose only purpose is to carry ads.”

Barnett concurs. “We’re so inundated with still images everywhere you look, and so when you actually see something moving, it really catches the eye. The average person really only has the attention span of one or two seconds, so when you want to tell someone about a product, you really only have a couple seconds.” He adds that the internet has proven people like to participate in the media. “So with sign wavers, people are attracted by what they see. They can participate by clapping or honking or taking pictures, and they’ll also read a message, and that message, of course, is the client.”

To get your own set of sign wavers contact us today for a quote.


Habitat for Humanity Truck Wrap


SIGNARAMA recently announced a $250,000 partnership with Habitat FOR Humanity to help build and rehabilitate affordable homes across the United States and around the world. Through financial support, hands-on building projects, and in-kind donations such as this truck wrap, SIGNARAMA will help advance Habitat FOR Humanity’s mission to build homes, communities and hope.

Serving our local community is a long-standing tradition at SIGNARAMA, and our store is proud to have worked on this project.

Branding Project – The Olympia Furniture Co.


Recently we had the opportunity to work with a new small business just opening in town, the Olympia Furniture Company located in the Westside Shopping Center on Harrison Ave. This is a perfect example of a small business really looking at their location and putting up eye catching signage that works appropriately. They have a store located downstairs in a building, which presented them with a challenge when it came to signage.


Signarama is proud to have branded and completely outfitted this new small business with all of their signage needs.

Once the project is completed they will have a lighted store sign, window wraps on the store and company truck, feather flags, and directional signage.

999685_687864107896820_883492368_n                 Truck

For a quote on your next project call us today!

Take a moment to like Olympia Furniture on Facebook at:

Window Wrap       display window

Coffee Connection-Olympia Master Builders

OMB Coffee Conn Pic

Signarama was pleased to host the free monthly Coffee Connection networking event at our shop on August 8th with Olympia Master Builders.  We had a great morning of connecting with members of the community and enjoyed some fantastic coffee and treats. Thank you to everyone who stopped by and we look forward to attending next month’s meeting at Cabinets by Trivonna on September 12 at 8:00 am.

For more information on the meetings and to become a member of Olympia Master Builders please visit


brats & brews
Signarama is proud to be a sponsor for the Brats, Brews & Bands Festival at South Sound Community College

September 13th & 14th! Hosted by the Gateway Rotary Club, there will be a raffle and prizes including a side of beef, a weekend

get-away at Lucky Eagle Casino, and other great prizes. Tickets are $1.00 each.

Check out the Red Lion Hotel for reduced room rates. Blue Moon is providing $10.00 taxi vouchers. Free coffee and soft drinks are available for designated drivers.
Tokens will be sold during the festival, and those can be used to purchase brews, brats, pretzels, potato salad, and soft drinks. Other food is available from food vendors for cash. There is an ATM on site.
Additional info and tickets at:
Take a moment to like the festival on Facebook for up to date info and announcements: