Olympia, Wa—Over the past two years, Olympia’s Signarama has helped many businesses refresh their brands. It’s time for a role reversal as Signarama unveils its own rebranded look.
“We work with clients all the time to help them rebrand their businesses, including creating new signs, vehicle wraps and other ways to display an impactful brand change,” said Jeff Klingberg, local owner of Signarama in Olympia. “We know how important a company’s image is, which is why we decided to be one of the first Signarama locations in the country to rebrand our store.”
Signarama customers will see a fresh new logo along with a new tagline: “The Way to Grow Your Business,” which replaces “Where the World Goes For Signs.”
Signarama, the world’s largest sign franchise, provides a full range of comprehensive sign and graphic services to both the private and commercial segments of the community. The new tagline is meant to convey the company’s full range of capabilities and to remind customers of the personal attention and custom services Signarama offers.
Since opening, Signarama has been serving the local community with quality products and customer service in a constantly evolving market, offering a full range of comprehensive sign and graphic services, including impactful solutions from digital signs, vehicle wraps, banners, LED signs, to all traditional sign formats.
With brand recognition and local advertising becoming vitally important to small businesses, local entrepreneurs are increasingly relying on Signarama and its trained specialists who understand their unique advertising and marketing needs. Franchisees, like Klingberg, offer personal attention to the business needs of other owners within their communities.
Digital signs and the use of LEDs instead of neon represent some of the latest innovations in the industry. The commercial viability of LED lighting continues to appreciate because of its lower cost, efficiency and environmental benefits, while the digital sign market is expected to reach $13.8 billion in 2017, according to a study by Global Industry Analysts. The U.S. represents the largest regional market in the study.
As a testament to how fast technology is advancing, another innovation creating considerable buzz is 3D printing, which allows for the creation of a three-dimensional solid object of virtually any shape from a digital model. NASA even used the technology recently to produce a rocket engine injector, which successfully passed a series of hot-fire trials.
Signarama is the only sign franchise that offers online design and purchase of signs, banners and more. The e-commerce platform not only enhances the customer experience but allows Signarama owners to remain open for online business 24/7. With state-of-the-art software, equipment, materials and service, Signarama has maintained its position as the industry leader and where local businesses turn for their messaging needs.
As the market leader in a $49 billion industry, Signarama has nearly 900 locations worldwide. The company expects to open 50 more locations through the end of 2013 and have more than 1,200 locations worldwide by the end of 2016.